As women, we need to examine the ways in which our world can be truly different. I am speaking here of the necessity for reassessing the quality of all the aspects of our lives and of our work, and of how we move toward and through them.

The very word erotic comes from the Greek word eros, the personification of love in all its aspects - born of Chaos, and personifying creative power and harmony. When I speak of the erotic, then, I speak of it as an assertion of the lifeforce of women; of that creative energy empowered, the knowledge and use of which we are now reclaiming in our language, our history, our dancing, our loving, our work, our lives.

- Audre Lorde, Uses of the Erotic

As the internet interconnected the world globally, it shifted the fundamental aspects of the business world. The dynamics are shifting away from one-way communication and from large corporations pushing products to their customers to interconnected networks where everyone can communicate and collaborate with each other. 

Right now, this dynamic is deepening. Web3, with its blockchain powered technology, enables initiatives that, from the start, have an operating system and infrastructure built for decentralization and self-organizing. As initiatives which are built with network paradigm logics at the core enter the market, incumbents that are clinging to Web2 central ownership or even pre-internet logics will have a very hard time. In addition to being outcompeted when it comes to relevance and rate of innovation, companies will be chanceless in attracting the internet native generations Z and Alpha, who have a networked worldview running through their veins.

In this emerging game the winners are the ones who manage to build businesses that enable and leverage the enormous network based resource of interaction and collaboration between employees, partners and customers. In other words; the ones who create the platforms and networks on which users are pulled into becoming co-creative partners. 

In addition to defining the key to success for individual initiatives, Web3 is defining the architecture of the internet and will set the foundation for what kind of world we will be able to create for generations to come. 

We are four women that for the past ten years have been working at the new frontier of business, passionately exploring all aspects of Web3 and decentralized leadership. In addition, we are also all on the journey of reclaiming our turned-on, wild and powerful feminine. Together we have come to profound insights we invite you to take part of. Although we must warn you, this text is not for the faint of heart. It offers a deep dive into the nature of the feminine; her fierce power, her love, her sensuality, and her life-creating force – brought into a place where we rarely dare to invite her. What we are sharing is to be felt and taken in with your full being.

Our claim is that with the new ruling currencies – participation and attention – determining your endeavor’s success, you will need women on board; specifically women empowered in their feminine. Success in Web3 will be dependent on a strong feminine leadership that can fuel your adaptability and create the gravitational field that will enable you to grow vigorously and thrive in the decentralized world of the Internet, by attracting the right employees, users, partners, and resources – including money. Also, in order to create a regenerative world at large, Web3 needs to be built in fruitful collaboration between alive feminine and mature masculine leadership. To thrive individually and collectively, we need an awakened feminine that is supported by a grounded masculine in service. Intrigued? We will soon dive deeper into these claims, but first, let’s take a look at the current landscape of Web3.

The lost connection between the feminine and the mature masculine

Today, the blockchain, crypto and Web3 world has a heavy over-representation of young men. Agewise 94% of all crypto is traded by people under the age of 40 (1) and 70% of the world's crypto users are men (2). Although this does sound worrying for gender equality, it is actually not that surprising and doesn't have to be something bad in itself. 

Regardless of how much technology and society has evolved in the last few centuries, our core biology took thousands of years to develop into its current form. We still have the same biology and psyche affecting much of how we act in the world as we did living in tribes. In the tribe it was always the young men, with a body filled up with testosterone and with a psyche very prone to risk-taking, that explored the new hunting grounds. Today far away woods are simply replaced by the world of blockchain, crypto and Web3.

However, a defining difference between our current situation and tribal life is that in the tribe, these young men had huge respect for the women and male elders of the tribe. The women and male elders were the ones who both guided the men on where to most purposefully hunt and those who called them back to share their catch and integrate new learnings with the tribe. Back then, the young men understood their need for guidance from the feminine and the elders and they understood how hollow and deprived of meaning a life in the woods with a lot of meat but no connection to something bigger than themselves and a tribe would be. 

Thus, the mere fact that young men are overrepresented in today's high risk, chaotic, cowboy landscape of crypto and Web3 is not surprising nor worrying per se. What is worrying is the disconnect between these young men in the Web3 world and the guidance from the feminine and the elder masculine. We lack women who are awakened to their feminine power and we lack men who have stepped into a guiding masculine role. 

Redefining and remembering femininity 

That more women are needed in the tech scene is not a new claim. But the understanding of what a mature masculine is and the claim that more feminine women are needed is. 

This is a provocative topic. The battle for women has in the past centuries been a battle to rightfully receive an equal place at the table and to not be negatively treated differently. It is due to the fact that we have come so far when it comes to women’s rights in highly egalitarian cultures like Sweden, that some of us now have the privilege to deepen the women's movement, on top of these hygiene conditions. In societies where we are reaching closer to a culture valuing men and women as equally vital in all of their forms, we can now afford to transcend the idea that men and women are basically all the same and with this start creating conditions for both men and women to truly thrive in their differences. 

Fighting for our right to be present at the table has often meant stepping into very masculine shoes. In the tech scene it is no different. Many women, including us, have owed our success to adopting masculine ways of being and doing. Although this might truly be a great path for many women, it does not bring in the much needed feminine into organizations, and it is draining for many women who choose to fit their feminine nature in a masculine frame. All of us authors have gone through varying levels of burn out throughout our careers when doing our best in corporate cultures dominated by masculine norms. 

At the same time many women, including just slightly younger versions of ourselves, do not feel drawn at all to the feminine. We believe this is part due to the often very shallow one-dimensional characterizations of both the masculine and the feminine. If you google feminine and masculine leadership, masculine leadership is described as confident, assertive and egoistic, and feminine leadership as receptive, vulnerable, and caring. 

It was not until we came in contact with Lovisa Alséns Awakening Feminine Leadership path where we got to experience the deeper, and to us, more true, dimensions of the feminine, as well as how they can interact with the mature masculine, that we have been able to embrace the feminine. We now see there are more complex interrelationships at play than mainstream culture teaches.  We have realized that, rather than the masculine and feminine merely being in polarity with each other, there are strong polarities within the masculine, and the feminine is highly cyclical. 

Through her studies and practice on the Awakening Feminine Leadership path, observation of other women and men also pioneering feminine and masculine leadership and deep exploration of the cutting edge of decentralized leadership, Fanny Norlin has synthesized a model that explains the depth within the masculine and the feminine as well as the creative dance between them.

The grounded Masculine and the passionate Masculine

Within the masculine, the pole or dimension that we are most used to relating to is what Fanny calls the Creating Masculine. This is the masculine that takes action, creates change, is passionate, driven and has the energy of executing and getting things done. Although we often reduce the masculine to this one-dimensional concept, the creative masculine is in polarity with what Fanny calls the Holding Masculine. The Holding Masculine can be likened with a large tree or a mountain: stable and supportive, no matter the storm around him. This masculine pole is present, grounded and holding space, listening and clarifying and creating direction. Even though the creating and Holding Masculine energies are wildly different, they are both very masculine, and they both need to be honored and utilized.

The turned-on Feminine and the unifying Feminine 

The valley spirit never dies. It is named the mysterious feminine. And the doorway of the mysterious feminine is the base from which heaven and earth sprang. It is there within us all this while. Draw upon it as you will, it never runs dry.

- Tao Te Ching

When it comes to the feminine, the shallow and one-dimensional description of feminine leadership as receptive, vulnerable and caring, is a very limited selection of qualities compared to the richness in our experiences of leading from our feminine. 

Before we go deeper, let’s shine some light on the feminine's nature. True feminine leadership is rare and little known, and the business world is so steeped in the masculine that even when feminine leadership is exercised, it is so far from our common notion of leadership that we don’t even acknowledge it as such. Feminine leadership cannot be understood with the mind, it needs to be experienced through our bodies. Moreover, feminine leadership is a way of being, not something that we do.  As we try to intellectually “understand” the feminine, there is a pressing risk  that we continue to subordinate the feminine by trying to fit her into a masculine explanatory frame. We therefore invite you to take this in with some protective holding of the embodied truth of the feminine’s intangible, non-verbal and mysterious nature. As well as some playful consciousness of the absurdity of flattening the wild, powerful feminine life force at the root of all creation into a text on a screen. 

The role of the feminine in any lifegiving, creative process – be that the birth of a child or the designing of a product or the building of a website – is being the source and the guidance of creativity and life itself. Every creative cycle starts with the feminine being the lifesource and energy that calls everything into life. This initiating energy gives us access to what we do not already know. It acts as a channel for the creative energy, and it is what Fanny calls the Creating Feminine.

Towards the end of a creative cycle, the feminine shifts from being the call or the lifesource into becoming the whole and the unifier. This state, which Fanny calls the Holding Feminine, is also what lets the cycle die when time has come, bringing us to the start of the next cycle. From a feminine perspective however, the Creating Feminine and the Holding Feminine cannot be separated and are not in polarity. Rather, they are in a cyclical relation to one another. The Creating Feminine cannot come to life without the Holding Feminine guiding us back into the void, and the Holding Feminine’s power comes from the life force sourced from the Creating Feminine. The Holding Feminine comes into existence when the Creating Feminine has been fully activated, creating the fullness that is the Holding Feminine. In other words, when a woman's body is filled up by her own life force, she becomes the Holding Feminine. 

Rather than trying to be one or the other the feminine needs to surrender into what is true for this moment. Feminine leadership cannot be done or performed, it can only be. It is not about changing into something else, it is about remembering who we really are. Feminine leadership comes through deep embodiment; an awakened life force energy, strong core, open heart and a felt knowing of your true nature as the source of life. 

 As you might start to understand, this feminine is difficult to describe in words; it needs to be experienced. It is precisely this feminine Audre Lord’s speaks of when she writes “Eros- the personification of love in all its aspects - born of Chaos, and personifying creative power and harmony. When I speak of the erotic, then, I speak of it as an assertion of the lifeforce of women.” 

Socially constructed and biologically anchored gender 

Before we move on, let us lay out our view on gender. We firmly believe that gender is both biologically anchored and socially constructed. Our stance is that women and men have both the feminine and the masculine within us — including the two sub-poles of the masculine and the cyclical feminine. From this perspective, the feminine and masculine are simply energies with different flavors, whose origin is less important, may they be learned or hereditary traits. Thus we embrace a socially constructed view on gender, as well as acknowledge the deep damage that can come from throwing biological arguments at dynamics stemming from social constructs.

At the same time, the biological difference between men and women, driven primarily by genitals and hormones, does make us wired differently in important ways. If we do not acknowledge how women’s bodies are different from men’s, we will keep designing societies mainly fit for male bodies. Since true feminine leadership is sourced from our bodies, such scenarios are severely disempowering for women. Moreover, the elimination of the feminine polarity will in the long run be harmful for societal development at large. Without embodying and thriving in our differences, we will not be able to unleash that creative potential that lies between the polarities. Thus, we believe that the way forward is the ability to hold both the social constructs and the biological differences to be true at the same time.

Burnt out warriors and collapsed caretakers

So how does all this connect to the tech scene and Web3? Many agree that the tech world, and business world in general, currently has “too much” of the Creating Masculine on both a personal, organizational and societal level. The overdoing that “excess” creates is often referred to as toxic masculinity; we are moving too fast, getting too focused on money, lacking a meaningful purpose, not taking care of our people and making priorities too short term – quite literally we are burning up the planet. 

If most of the women working in Web3 also tap into this creative masculine energy and leadership, this will naturally have no impact in getting away from the masculine excess. In addition, for many women it is extremely taxing for our bodies to be in this over-doing executing masculine energy. A theory one could explore is that to cope and thrive in high speed, tight deadlines and harsh climate environments it is very beneficial to have a lot of testosterone. Estrogen based bodies have to compensate for less testosterone with stress hormones such as adrenaline and cortisol. Leading to burn out and creating the toxic spiral of taking women even further from their bodies and their own feminine power. 

There are many that are starting to come to the realization that more of the feminine is needed. But the only feminine that we know of, and dare to invite, is the Holding Feminine; we talk about listening more, slowing down, following our intuition and being more caring. But when the Holding Feminine is not sourcing her power, or “filled up”, from the Creating Feminine, who in turn is not supported by the Holding Masculine, what we are left with is a disempowered Holding Feminine. This energy manifests as a collapsed mothering figure that is just trying to subdue the toxic Creating Masculine. Rather than being a feminine leader in her power, they just want to slow things down and overemphasize on making sure everyone feels heard, feels safe, and gets along - similar to a stressed mother who is trying to get her kids to behave.

The dysfunctional dynamics of the radical left and alt right cultural wars

This disempowered version of the feminine will not be able to make much difference either. Most organizations that are trying to bring in more of “the feminine” are really struggling. Without the Creating Feminine and the Holding Masculine huge tensions arise between this toxic Creating Masculine and the collapsed Holding Feminine. 

Most “feminine” initiatives in the business world will never work, because they remove the masculine instead of understanding how to empower both the feminine and masculine and grow a thriving collaboration between the two. In the name of moving away from a toxic results-driven culture we focus on creating a caring culture. With the Creating Feminine and Holding Masculine absent, this ultimately leads to stagnation, lack of direction and a destructive slowing down of the core business. Aggregated to a societal level the disempowered Holding Feminine creates a politically correct wet blanket over creativity, entrepreneurship and ultimately autonomy and free speech (societally reflected in the radical left). 

Soon, with too much of this Holding Feminine, the masculine feels shamed and excluded and as red numbers in the bottom line start showing, the toxic Creating Masculine reacts by kicking in again with even more force (societally reflected in the alt right). This cycle repeats again and again, with at best constant tension between the two, and at worst societal cultural war between radical feminist at one extreme and alt-right incels on the other. 

This dysfunctional dynamic lies at the root of most common struggles in progressive and decentralized organizations, who are trying to bring in more of the feminine, such as struggling to focus on results and on a caring culture, a flourishing bottom line and purposefully contributing to the world, individual autonomy and collective unity.

The potential of polarities unleashed 

Dark indeed, but, let us not lose all hope for humanity just yet. We have seen what is possible when we are able to step into a flourishing and supporting collaboration between the masculine and the feminine. The times we and the other women on the path of Awakening Feminine Leadership have stood fully in our creative feminine, the energy that we embody seems to call men into stepping into the Holding Masculine. One man that we have worked together with explained this as “when I am around that energy it makes me want to become the best version of myself”. This is the dynamic that we need more of. 

All effective processes of realizing something need to start with this creative feminine being the call. By being and embodying the life source, the feminine opens up the creative field. This creates attraction, and opens the creative energy to be able to flow into the project. When we initiate a project from a deep embodiment of the creative feminine, life force, creativity and energy is flooded into the project. This in turn calls the Holding Masculine to step and hold up the container that the feminine can surrender within, and allow the life force and creative power to come through her. 

From here the Holding Masculine can sense the clear, meaningful direction and actionable vision that is truly serving what wants to be born, at a deeper creative level than simply what will create the most short term profit. When the Creating Masculine in turn is guided by this deeper vision and purpose, he is free to fully unleash all of his creative manifesting building power into the endeavor, without him becoming toxic, but rather being truly in service of something larger than himself. 

In this manifesting phase the feminine shifts from being the call to being the whole, which keeps the energy of the project collected and the group united. She also has the role of knowing when the end of a process is approaching. She will discern when the vision is complete, when the project has been built to its full scope, and when it is time to start the creative cycle over again.The Creating Masculine, with his passionate and driven energy will just want to keep building. He needs direction from the Holding Masculine to build the right thing and the guidance from the Holding Feminine to keep on track and to stop in time. 

When the Holding Feminine is empowered, she keeps the tribe connected and guides and guards the life cycle of the project like a panther, who has the respect of the Creating Masculine simply through her pure powerful presence. When the Holding Feminine stands in her power, the Creating Masculine will neither want nor dare to stray away from the deeper purpose in pursuit of money, power or fame.

The core energies of life 

These four energies are more widely applicable than in just business or leadership - they are the core energies of life. The Creating Feminine is the autonomy and the void, the Holding Feminine unity and everything, the Holding Masculine stillness and the Creating Masculine movement. They are the fuel and the process of life. The cyclical and the linear. Tension arises when we are only seeing and sourcing from one or two, and making the other wrong, rather than fully unleashing each dimension in its full power, in collaboration, and with the right dimension leading the right phase of a creative endeavor.

The feminine in Web3

Although this creative cycle is true for all types of projects and organizations, it is especially relevant for Web3 and decentralized endeavors. In the Industrial Age you only needed one good idea to build a Creating Masculine production machine on top of, that could produce that product ever more efficiently. Creativity was initially needed to identify the market need, but once that was done, to succeed in penetrating the market, success came down to execution and grit. In this era it has worked quite well to spend most of our time working from the Creating Masculine, at least in traditional measurement of success not taking in environmental impact.

In the decentralized digital age, with its rapid change, peer-to-peer dynamics and information overload, the keys to success lie in your ability to constantly adapt and to attract attention, resources, users and co-creators. Without mastering the creative dance between the Creating Feminine, Holding Masculine, Creating Masculine and Holding Feminine - you will never be able to reach the depth of creativity and speed of innovation needed to adapt and keep up with the exponentially increasing rate of change within the world of Web3. 

Furthermore, an awakened feminine leadership is needed to create the gravitational field that will pull in the right resources, employees and customers. If you ever walk into an office and get the feeling “wow there is a lot of life here!” - I would bet it is the presence of a strong creative feminine. And in a decentralized world where there are endless opportunities of what to spend your time and energy on, people will want to spend it in the initiatives and projects that vibrate with this energy. The initiatives and projects that feel real, and that touch people's inner worlds. This is what the creative feminine does. Without her, you are chanceless in building the decentralized platforms that will attract the most engaged and skilled people across the globe over the long-term.

She cannot do it alone. She needs to be backed by the Holding Masculine. Especially in current times when the feminine is so forcefully shut out of the business world - women really need men to back us. To step in and create the space we need for the energy of the creative feminine to work her magic through us, enabling us to access our inner power and embody the leadership of the Holding Feminine. This lifeforce accessed through the Creating Feminine is precisely the fuel that powers women regeneratively, corresponding to how testosterone does for men. We need men to forcefully carve out and hold up the pockets of air in the crazy world of Web3 where we women can breathe and start to remember who we really are. And as we do, we need a Holding Masculine that can transform the life force coming through us into actionable direction, take charge in the midst of all the chaos and with integrity and in collaboration with the fierce Holding Feminine send the Creating Masculine into purposeful execution.  

Learning from Web2

But the feminine isn’t just central when it comes to having success in Web3. Zooming out beyond the benefits of single individuals or initiatives, the future of humans on this planet will be enormously affected by what the shift from Web2 to Web3 entails; whether we learn from past mistakes or not and in doing so are able to create a regenerative world through a Web3 where both the masculine and feminine can thrive. 

In Web 2.0, the masculine has to a great extent extracted and used the feminine. Feminine qualities have been key to thriving on social platforms, and many women have built success by skillfully surfing the social media waves. Their success however, has from a larger perspective ultimately served predominantly male-owned platforms. The feminine’s place has been to suckle projects such Facebook and the like in impressive global expansions. Zooming out beyond human dynamics and seeing the feminine as mother earth, this extractive relationship becomes even more clear. 

Not only does this create a dynamic between the masculine and the feminine that is deeply damaging and fans the flame of the culture war between men and women, but moreover, without the feminine we will never be able to actually build regenerative systems. To explain this claim let's look at a concrete example from the business world.

The deficiency of centralization 

Some of us worked with a company that had a grand vision of enabling a regenerative world through creating customer powered commerce. The idea was to create a platform where all customers globally share their experiences, data and feedback whenever they buy a product. Aggregated, this data would then put collectively intelligent pressure on producers to produce products in line with customers needs and values. Flipping the market from producers pushing their products onto customers through marketing to consumers pulling out the products they want from producers in line with consumers’ values. 

This is a truly well-intended vision, but after working close to it for some years we realized that it was never going to work to create a regenerative world through a centralized platform. In a centralized system, there will always be a centrally designed value system underlying the algorithms and technology that determine key factors. In this case for example; what customer feedback was given more weight. 

Engagement wise, the steering of activity by centrally designing values ultimately had the effect of making lifeforce suffocate and activity on the platform die out. Impact wise, regardless of how amazing and thought through values you design with, there will always be instances where there is some aspect of the complexity of reality that hasn’t been taken into account, which however minor discrepancy, over time will lead to imbalances that on an aggregated global level will cause severe damage. 

In addition, there has never in history been an entity run by a leader, granted the enormous power it would mean owning and running such a platform, whose ego eventually hasn’t gotten in the way - no matter how enlightened and well intended they were. Small groups of humans are simply not designed for the task.

In other words, there will never be a centralized system that can design a guiding value system that meets the complexity of nature. It is the ultimate surrender into realizing that we are not in control (and ultimately that we will die). Man should not try to play God, and we have to come to terms with the fact that the world is messy and not in our control. 

A thriving Web3 in service of life

One human should and cannot be God, but a globally connected, all-seeing and decentralized Internet is probably the closest we can come to a God metaphor today. And it is the web3 associated technology that can enable this God-in-the-future to be life-serving, by allowing for decentralized adaptation to what momentarily supports the flourishing of nature and human activity. However, technology that enables decentralized ownership is still only the prerequisite, not the full solution. Even though this technology affords exponentially better solutions than centralized platforms, smart contracts on the blockchain will not automatically serve life. Or at least not yet – and when AI can do such discernment, a plausible outcome is that they decide that humans are not needed any longer!

But until then, for humanity, it is the leadership behind the blockchain powered initiatives that decides what is possible to achieve through technology. And this is where we traditionally rely on organizational values and purpose for guidance. However, as illustrated by the example in the previous section, our point is that no purpose statement or values created only from the masculine mind will be able to stay relevant and hold the complexity needed to navigate today’s and the future’s business landscape, no matter how well thought through or well intended. The only purpose that can hold sufficient complexity is the intention to continuously be in service of life, or in other words to act in service of the Creating Feminine. This is a deeply embodied leadership practice, far from using a written purpose statement as an endeavor’s main guidance. The Creating Feminine is the void from which new life emerges, she is the apparently random movements that underlie evolution. She is what grants us access to that which we do not already know. If we do not build in service of her, we will only create more of that which we already have. It is precisely this shift; from extraction of the feminine to service of her, that humanity desperately needs to keep thriving on this planet. 

This journey of a man daring to let go of control and over-identification with his ego in order to face the void that is the Creating Feminine, realizing his powernessless to her and from there beginning to act in service is the, literally dead-scary, and honorable journey of becoming an adult as a man. And for women, surrendering into the power that wants to come through you and to trust and let your true self be seen there by the masculine is the equally intimidating corresponding journey into womanhood. 

The time is now

There are very many young men in Web3 who, consciously or unconsciously, are lost without guidance from their tribe. We urgently need more women living an awakened feminine leadership and we need more men honorably stepping in to a mature Holding Masculine. If you make contact with the global field, you can probably sense the deep void we are in at the moment – a paradigm shift, a crisis, a deep opportunity… you may name it whatever you like. From this place, the architecture of the new Internet is rapidly being built, and how that turns out will affect humanity at its deepest, by being a central infrastructure to our new societies. We are still just in the first inning of development, which means that most shaping of the new is still to take place. The coming years will set the architecture and culture of Web3. 

We are in the midst of creating our future. Let us together make it vibrant, brave, efficient and loving. Let us surrender to the fact that men and women might never truly understand each other, and that we can love, empower and support one another to be the best version of ourselves. As women, let us be free, wild, powerful, alive and let us remember who we truly are - let us reclaim the assertion of the lifeforce of women. As men and as women, let us grow up and let us show up. Let us support the blockchain pioneers in the Creating Masculine with guidance from the Feminine and Holding Masculine so that we can actually build something to be proud of for generations to come. 

Let us build a Web3 in service of Life.

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Intrigued? We are a group of women who are dedicated to awakening and bringing in the feminine in Web3. For this cause, we have designed a course, The Cora Journey, to which we will bring together the best experts and tools from both the worlds of Web3 and Feminine Leadership. We want to invite the brightest female minds, alive bodies and warmest hearts to protoype what Web3 initiatives in true service of the feminine could be like. We long to explore what will happen if we artfully unleash both feminine and masculine leadership in the people building the initiatives of the new digital era.

The Cora Journey will consist of two interconnected paths. Looking through the lenses of polarities, power and money, the first path guides you through the inner work that will support you to bring your full self, navigate with powerful integrity and be an effective leader in decentralized initiatives. The second path presents the Web3 tools, technology and ways of work that will best equip you to successfully engage with, lead initiatives and thrive on the decentralized web. If you are interested in the Cora Journey, or other collaborations, get in touch, or join our bi-weekly practice calls for women in tech; The Cora Pulse, here. We warmly welcome you to be a part of one of the most important and exciting rides of our time!

With Love,

Fanny Norlin, Åsa Jonsson, Fati Hakim and Faviana Vangelius Von Heijne

(1)  stilt.com/blog/2021/03/vast-majority-crypto-buyers-millennials-gen-z/

(2) https://www.bankrate.com/investing/cryptocurrency-statistics/